You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you’ve spent some money updating your website and distributing marketing materials. But guess what? You haven’t seen the return on your investment that you expected. What went wrong?

The Webmaster just told me someone just purchased one of our products online and also downloaded a complimentary white paper. This is great news and a nice first step, but the real marketing starts now! Last month I talked about the importance of having a website that sells and does not just provide information. A significant factor of having a website that sells is the ability to properly and effectively create and manage relevant Auto-responders to go along with your website.

The technical definition of an auto-responder is an automatically generated email message sent to a specific email address at preset time. The concept is simple… if you present your message multiple times in front of an active web customer/prospect or partner then eventually they will take more action which could result in additional sales, website activity and or eNewsletter registration to name a few.