Leadership vs. Management
Do you want to be a leader or a manager? You need to make a choice, as there is a huge difference. “The world is full of managers and woefully lacking in leaders – real leaders:
Posts Tagged ‘USP’
Making the Best of Trade Shows & Conventions
One man’s trash is another man’s treasure – what you get out of a Convention or Conference depends on what you actually do with all of that training and the info in that ‘wonderful plastic bag’
Do I really need a Unique Selling Proposition (USP)? And Why?
Closing deals takes more than the old “we have great service” line. It takes a carefully crafted USP!
Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.