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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; Sales Management</title>
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	<link>http://blog.spiainc.com</link>
	<description>Real Results You Can Trust</description>
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		<item>
		<title>No time to build a training program for your salespeople?  Here are the steps you’ll need to get started &#8211; quickly.</title>
		<link>http://blog.spiainc.com/business/no-time-to-build-a-training-program-for-your-salespeople-here-are-the-steps-you%e2%80%99ll-need-to-get-started-quickly/</link>
		<comments>http://blog.spiainc.com/business/no-time-to-build-a-training-program-for-your-salespeople-here-are-the-steps-you%e2%80%99ll-need-to-get-started-quickly/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 12:42:34 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entreprenureship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Standards of Performance]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[Systems]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=482</guid>
		<description><![CDATA[One of the first things that sales and company executives ask us when we meet them is; “We need to grow our sales, what can you do for us?” To that we always respond, “If you’d share with us some of the processes that you have in place now for the sales team to follow – we can then take a look at them and see if there might be a way that we can help.”]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/no-time-to-build-a-training-program-for-your-salespeople-here-are-the-steps-you%e2%80%99ll-need-to-get-started-quickly//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing or Selling?  Know Why It&#8217;s Critical To Know The Difference?</title>
		<link>http://blog.spiainc.com/marketing/marketing-or-selling-know-why-its-critical-to-know-the-difference/</link>
		<comments>http://blog.spiainc.com/marketing/marketing-or-selling-know-why-its-critical-to-know-the-difference/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 18:47:47 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Suggestive Selling]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=443</guid>
		<description><![CDATA[“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman

A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two?  It will cost you a lot of time, energy, and money if you don’t.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/marketing-or-selling-know-why-its-critical-to-know-the-difference//feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Anything Else&#8230;?  Suggestive Selling Works!  Here&#8217;s Why</title>
		<link>http://blog.spiainc.com/business/anything-else-suggestive-selling-works-heres-why/</link>
		<comments>http://blog.spiainc.com/business/anything-else-suggestive-selling-works-heres-why/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:45:49 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Suggestive Selling]]></category>
		<category><![CDATA[Process Improvement]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=423</guid>
		<description><![CDATA[Every morning, as I stand in line (with way too many other people by the way) for a cup of coffee at Dunkin’ Donuts – I hear it over and over again: “Anything else?” asks the woman behind the counter in her somewhat broken English. Another customer, another “Anything else?” as she’s ringing them up. Finally, it’s my turn - “I’ll take a large French vanilla ice, skim milk, one sugar - extra light”, I shout over the 3 people in front of me.  Even as she’s walking away, she’s asking me those wonderful two words – “Anything else?” She doesn’t care if I’ve purchased a bottled water, Coolatta, or a dozen bagels – even if I’ve said no a thousand times before, she keeps asking and I absolutely love it.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/anything-else-suggestive-selling-works-heres-why//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s A Good Time to Build A Marketing Machine &#8211; What &#8220;is&#8221; a marketing machine and why would I need one? … let’s examine the benefits!</title>
		<link>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/</link>
		<comments>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:53:02 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Marketing Machine]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Salesforce Automation]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=389</guid>
		<description><![CDATA[There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine.

A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology and process!

Marketing Pros &#038; Cons

Marketing allows you to deliver compelling communications at the lowest possible cost per impression to a large audience via a variety of different media. Through repetition, marketing can build brand awareness and increase the odds of reaching a prospect with the right offer at the right time.

But marketing generally doesn’t consider the sales cycle; it hits target audiences all at once with the same communication. Many salespeople wonder what marketing really does to help them sell. Yet, when marketing does its job, salespeople can do a better job!]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TRAIN YOUR LINE STAFF TO BE SUCCESSFUL:  If your sales people are relying on &#8220;low price&#8221; to close the deal &#8230;..Here are the 10-steps you need to get started &#8211; quickly</title>
		<link>http://blog.spiainc.com/sales/if-your-sales-people-are-relying-on-low-price-to-close-the-deal-here-are-the-10-steps-you-need-to-get-started-quickly/</link>
		<comments>http://blog.spiainc.com/sales/if-your-sales-people-are-relying-on-low-price-to-close-the-deal-here-are-the-10-steps-you-need-to-get-started-quickly/#comments</comments>
		<pubDate>Sat, 14 May 2011 13:34:06 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[Profit Improvement]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=368</guid>
		<description><![CDATA[One of the first things that sales and company executives ask us when we meet them is; “We need to grow our sales, what can you do for us?” To that we always respond, “If you’d share with us some of the processes that you have in place now for the sales team to follow – we can then take a look at them and see if there might be a way that we can help.”

What we’ve found is that most of the time the issue is always the same: There simply isn’t a process in place for us to look at - period. The salespeople almost always seem to be autonomous from the rest of the company. There are well thought out processes in place for finance, personnel and administration - but not for sales. When we ask the question of why the building of a business development process for the salespeople seemed to be pushed to the wayside, we almost always got the same response:

“It’s a huge undertaking and I know I should (Don’t you just love that word should?) be doing something – but where would I start?”]]></description>
		<wfw:commentRss>http://blog.spiainc.com/sales/if-your-sales-people-are-relying-on-low-price-to-close-the-deal-here-are-the-10-steps-you-need-to-get-started-quickly//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heavy hitters, Superstars or Top Guns – call them what you want – here’s what separates your top salespeople from the rest…</title>
		<link>http://blog.spiainc.com/uncategorized/heavy-hitters-superstars-or-top-guns-%e2%80%93-call-them-what-you-want-%e2%80%93-here%e2%80%99s-what-separates-your-top-salespeople-from-the-rest%e2%80%a6/</link>
		<comments>http://blog.spiainc.com/uncategorized/heavy-hitters-superstars-or-top-guns-%e2%80%93-call-them-what-you-want-%e2%80%93-here%e2%80%99s-what-separates-your-top-salespeople-from-the-rest%e2%80%a6/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 17:23:58 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Leaders]]></category>
		<category><![CDATA[Sales Leadership]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Superstars]]></category>
		<category><![CDATA[Targeting New Business]]></category>
		<category><![CDATA[Territory Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=311</guid>
		<description><![CDATA[They’re just different. They’re like those ultra marathon runners or the people you see on Fear Factor that will eat worms for a chance to earn $60,000.Give them a challenge with some competition thrown in for good measure and it’s off to the races. You know the ones I’m talking about – they’re the people [...]]]></description>
		<wfw:commentRss>http://blog.spiainc.com/uncategorized/heavy-hitters-superstars-or-top-guns-%e2%80%93-call-them-what-you-want-%e2%80%93-here%e2%80%99s-what-separates-your-top-salespeople-from-the-rest%e2%80%a6//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wishing You A Wonderful Y2011 &#8211; Happy New Year</title>
		<link>http://blog.spiainc.com/uncategorized/wishing-you-a-wonderful-y2011-happy-new-year/</link>
		<comments>http://blog.spiainc.com/uncategorized/wishing-you-a-wonderful-y2011-happy-new-year/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 14:10:46 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Future Thinking]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Strategies for the New Year]]></category>
		<category><![CDATA[Y2011]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=313</guid>
		<description><![CDATA[Year 2010 was a great one for SPIA Inc.  But it has, also, been challenging to many companies and individuals.  It is our hope that Y2011 will be a great one &#8211; for companies seeking growth and enhanced cash flow/profitability &#8211; for the many millions of unemployed who continue to seek employment &#8211; and for [...]]]></description>
		<wfw:commentRss>http://blog.spiainc.com/uncategorized/wishing-you-a-wonderful-y2011-happy-new-year//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should Your Business Conduct Market Research Now?</title>
		<link>http://blog.spiainc.com/business/market-research/</link>
		<comments>http://blog.spiainc.com/business/market-research/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 02:14:06 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales intelligence gathering]]></category>
		<category><![CDATA[Sales Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=284</guid>
		<description><![CDATA[Failure to do so can be VERY expensive!

Contrary to what you may think, market research is not something that only big companies do. Keeping your company aware of positive or negative trends in your industry and in the market that interacts with your industry can mean the difference between prospering—and something far less desirable.

Knowledge is power, and the more power you have, the stronger your business will be. What can market research do for your company?]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/market-research//feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Heavy hitters, Superstars or Top Guns – call them what you want – here’s what separates your top salespeople from the rest…</title>
		<link>http://blog.spiainc.com/business/top-salespeople/</link>
		<comments>http://blog.spiainc.com/business/top-salespeople/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:02:50 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Hunters & Catchers]]></category>
		<category><![CDATA[Reducing Stress in Business]]></category>
		<category><![CDATA[ROI from Trade Shows]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=245</guid>
		<description><![CDATA[They’re just different. They’re like those <em>ultra</em> marathon runners or the people you see on Fear Factor that will eat worms for a chance to earn $50,000.  Give them a challenge with some competition thrown in for good measure and it’s off to the races. You know the ones I’m talking about – they’re the people that all of your other salespeople often call “lucky”. Look inside their office, you’ll see motivational pictures and photographs of exotic places that they’ve been. Look at the car they drive, the house they own and even the books that they read – they all speak one word loud and clear: SUCCESS. The thing is – they’ve earned every last penny of it. They generally came from a humble background – probably middle class – and saw that they didn’t want to work as hard as their parents did to get what they really wanted in life (read: lots of cash). They knew all along that there just had to be a better way and when they first learned about this “sales” thing – it was love at first sight. Now, I may not be exactly right, but I can bet that I’m probably not far off either.

I’ve personally met and worked with many of these high achievers and here’s what I’ve found separates them from the rest of the pack...]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/top-salespeople//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why new reps don’t last…  And it might not be their fault…</title>
		<link>http://blog.spiainc.com/sales/why-new-reps-don%e2%80%99t-last%e2%80%a6-and-it-might-not-be-their-fault%e2%80%a6/</link>
		<comments>http://blog.spiainc.com/sales/why-new-reps-don%e2%80%99t-last%e2%80%a6-and-it-might-not-be-their-fault%e2%80%a6/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:29:51 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Compensation]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=200</guid>
		<description><![CDATA[It’s pretty hard to dispute the fact that many salespeople end up in their career path haphazardly.  Maybe the individual did not like the daily tasks and routine of back office positions, maybe he or she knew a company’s product well from working there for years and slipped into a sales role, or maybe they were told – you have a great personality, you should be in sales and they tried it.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/sales/why-new-reps-don%e2%80%99t-last%e2%80%a6-and-it-might-not-be-their-fault%e2%80%a6//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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