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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; ROI from Trade Shows</title>
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		<title>Heavy hitters, Superstars or Top Guns – call them what you want – here’s what separates your top salespeople from the rest…</title>
		<link>http://blog.spiainc.com/business/top-salespeople/</link>
		<comments>http://blog.spiainc.com/business/top-salespeople/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:02:50 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Hunters & Catchers]]></category>
		<category><![CDATA[Reducing Stress in Business]]></category>
		<category><![CDATA[ROI from Trade Shows]]></category>

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		<description><![CDATA[They’re just different. They’re like those <em>ultra</em> marathon runners or the people you see on Fear Factor that will eat worms for a chance to earn $50,000.  Give them a challenge with some competition thrown in for good measure and it’s off to the races. You know the ones I’m talking about – they’re the people that all of your other salespeople often call “lucky”. Look inside their office, you’ll see motivational pictures and photographs of exotic places that they’ve been. Look at the car they drive, the house they own and even the books that they read – they all speak one word loud and clear: SUCCESS. The thing is – they’ve earned every last penny of it. They generally came from a humble background – probably middle class – and saw that they didn’t want to work as hard as their parents did to get what they really wanted in life (read: lots of cash). They knew all along that there just had to be a better way and when they first learned about this “sales” thing – it was love at first sight. Now, I may not be exactly right, but I can bet that I’m probably not far off either.

I’ve personally met and worked with many of these high achievers and here’s what I’ve found separates them from the rest of the pack...]]></description>
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		<title>Making the Best of Trade Shows &amp; Conventions</title>
		<link>http://blog.spiainc.com/sales/making-best-of-tradeshows/</link>
		<comments>http://blog.spiainc.com/sales/making-best-of-tradeshows/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:22:57 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[ROI from Trade Shows]]></category>
		<category><![CDATA[Suggestive Selling Techniques]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[USP]]></category>
		<category><![CDATA[Value Proposition]]></category>

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		<description><![CDATA[One man’s trash is another man’s treasure – what you get out of a Convention or Conference depends on what you actually do with all of that training and the info in that ‘wonderful plastic bag’]]></description>
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