Systems that the people in my company can follow? Why would I want anything like that? It sounds too complicated!
Can you imagine anything worse in business today than to have internal operating/sales-marketing or financial management systems in place that everyone knows and understands, and can use? Yes, the kind of systems that helps make the company more efficient and better able to compete (smile)? What a thought. Probably, almost immediately, you’d start to think [...]
Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.