Y2012 looks like a real winner for business that can break the RECESSION MINDSET! What do I mean by Recession Mindset? I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”. The result? A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.

Is it time to build a Marketing Machine? Let’s examine the benefits. And Assemble The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine. A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning & Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.

Keeping existing customers happy and finding new ones has always been difficult. Today the marketplace is seeing more aggressive competitors, often “ridiculous” pricing and deteriorating service levels as competitors reduce overhead by cutting staff. What do savvy business people do to replace customers who drop out and/or move to another competitor? Do they roll-over and pretend it’s not happening? Or, to put it another way, they’re asking themselves, “Do I wait for the economy to return to ‘normal’ or begin to be as aggressive as some of our competitors?”

“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman

A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two? It will cost you a lot of time, energy, and money if you don’t.

In Y2011, we find ourselves striving to take advantage of Social Media Marketing (SMM). Today its all about looking for the “best” marketing strategy to connect with a company’s target audience. So, recognizing this flow of progress, we might ask ourselves, really how much has marketing really changed in the last twenty-five years? From the beginning, the basic objective of every successful marketing strategy has been the same – establish or develop stronger connections or relationships with people.