Y2012 looks like a real winner for business that can break the RECESSION MINDSET! What do I mean by Recession Mindset? I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”. The result? A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.
Kicking off a new business means that the entrepreneur or business owner begins operations leveraging his/her knowledge of the products or services it performs and how those product/services will be delivered to the marketplace. When the start-up begins with the entrepreneur him/herself – a non to infrequent occurrence, the entrepreneur begins operations doing absolutely everything – sales/marketing, finance and operations – dividing up his/her time based on what has to be done based on a priority known usually only by that individual.
Poisoning an employee? What does that mean? I’ve never hurt anyone anytime in my life! Deliberately yes – likely what you think is the case may not be true! Why? Because poisoning an employee means you’ve removed one or more employee’s sense of empowerment and ability to positively impact the efficiencies/effectiveness of what they do for the company.
What is the typical result of “POISONING AN EMPLOYEE”?
“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman
A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two? It will cost you a lot of time, energy, and money if you don’t.
In Y2011, we find ourselves striving to take advantage of Social Media Marketing (SMM). Today its all about looking for the “best” marketing strategy to connect with a company’s target audience. So, recognizing this flow of progress, we might ask ourselves, really how much has marketing really changed in the last twenty-five years? From the beginning, the basic objective of every successful marketing strategy has been the same – establish or develop stronger connections or relationships with people.
Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.