Whether you have a wonderful business idea – or – you are investigating business opportunities for yourself or a client, it is critical that you put each idea through a “reality check” – an analysis to determine if they are truly valid and worthy of further effort. All of your ideas must have a demonstrated need, ready market, and ability to provide a solid return on investment.

Have you ever said to your spouse or a good friend, “Boy, I wish I could spend more time savoring the enjoyment and sense of accomplishment I should be getting from my business? I hardly have time to get all the stuff done that’s need every day – forget about being able to free up some time to grow and better managing my business?

Worse yet, my spouse just doesn’t understand how hard it is. It’s getting tougher and tougher to get it all done. And I’m falling behind in building my business because I’m just “too busy”!

OK – you’re busy! Busy doing what? Reacting to events? Getting buried in work because you never seem to be able to “keep up”? Do you think there might be something wrong with this picture?

Maybe you a CCBW? What’s that you say?

Be honest! Some things never change. A website’s success is all about answering that famous question: What’s in it for me?

In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.

Do you want to be a leader or a manager? You need to make a choice, as there is a huge difference. “The world is full of managers and woefully lacking in leaders – real leaders:

It’s pretty hard to dispute the fact that many salespeople end up in their career path haphazardly. Maybe the individual did not like the daily tasks and routine of back office positions, maybe he or she knew a company’s product well from working there for years and slipped into a sales role, or maybe they were told – you have a great personality, you should be in sales and they tried it.