Cost Control In An Era Of Fast Escalating Expenses
Growing profits today is no longer just a “nice thing to do”. It is now critical today in an era of escalating expenses e.g. benefits, insurance, energy, cost-of-goods-sold, labor costs, etc. It is unlikely that even the savviest business executive/entrepreneur can successfully impact these new facts of doing business without a strategy/plan to do so.
Expenses can be chopped but, typically, only over a period of time e.g. you can’t chop fixed costs quickly. Even “variable” expenses are subject to short or long term commitments e.g. insurance costs, benefit costs, facility costs, etc.
So what does a company need to do today to bring the costs back under control?
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Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.