Analyzing A Business Opportunity …. Is It A Winner – or – Something Else?
Whether you have a wonderful business idea – or – you are investigating business opportunities for yourself or a client, it is critical that you put each idea through a “reality check” – an analysis to determine if they are truly valid and worthy of further effort. All of your ideas must have a demonstrated need, ready market, and ability to provide a solid return on investment.
Is the idea feasible in the marketplace? Is there demand? Can it be done? Are you able to pull together the persons and resources to pull it off before the window of opportunity closes? These questions must be considered and answered.
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Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.