Be honest! Some things never change. A website’s success is all about answering that famous question: What’s in it for me?
In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.
One man’s trash is another man’s treasure – what you get out of a Convention or Conference depends on what you actually do with all of that training and the info in that ‘wonderful plastic bag’
Why Would I Want To Say In Touch With My Customers
They’ll Keep Coming Back – Right?
Business people sometimes swear that it really doesn’t make any difference. Yet, over my 35 year career as a professional adviser, I have heard this comment from at least 90% of the businessmen/women I meet. Is their reality accurate? From what the experts suggest, it isn’t. Knowing the right answer to that question makes a BIG DIFFERENCE to a company’s ability to grow and prosper!
The market – both consumers and the business community receive a large number of emails together with direct mail letters/catalogs – all focused on convincing them that another vendor can serve them better – offering faster service, a larger spectrum of products/services or more attractive pricing and more. Today’s savvy competitor is out there communicating with your customer. Whether he/she elects to listen and buy depends entirely on how effective you are in convincing them to stay with you.
Closing deals takes more than the old “we have great service” line. It takes a carefully crafted USP!
I don’t have to tell anybody in business that competition today is stronger, more aggressive and less sensitive to the impact it has on local competition. We only have to look at category killer stores (BestBuy, Frys, Lowes/Home Depot) together with big-box stores (WalMart/Target/etc) to get a sense of how different today’s marketplace is from that of even as recently as 20 years ago.
The difference is most heavily felt with retailers whose cost of product they buy from vendors is significantly higher than that of their mega competitors. How big a difference? It can be as much as 20-30%. This explains why clients and friends in business often say that “X competitor” is selling product at less than I can buy it from my vendors”.
Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.