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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; Communications</title>
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	<description>Real Results You Can Trust</description>
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		<title>Marketing On Steriods: Combining EMarketing, Social Networking &amp; Traditional Marketing</title>
		<link>http://blog.spiainc.com/marketing/marketing-on-steriods-combining-emarketing-social-networking-traditional-marketing/</link>
		<comments>http://blog.spiainc.com/marketing/marketing-on-steriods-combining-emarketing-social-networking-traditional-marketing/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 14:04:56 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Visibility]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Social Media Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=476</guid>
		<description><![CDATA[Is it time to build a Marketing Machine?  Let’s examine the benefits.  And Assemble The Best of Both Worlds  There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine.  A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning &#038; Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/marketing-on-steriods-combining-emarketing-social-networking-traditional-marketing//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ARE YOU POISONING YOUR EMPLOYEES  and &#8211; SHOOTING YOURSELF IN THE FOOT?</title>
		<link>http://blog.spiainc.com/management/are-you-poisoning-your-employees-and-shooting-yourself-in-the-foot/</link>
		<comments>http://blog.spiainc.com/management/are-you-poisoning-your-employees-and-shooting-yourself-in-the-foot/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 19:17:13 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[HR]]></category>
		<category><![CDATA[HR Poisoning An Employee]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Professional Service Firm]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[SPIA]]></category>
		<category><![CDATA[stress in business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Operational Efficiency]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=458</guid>
		<description><![CDATA[Poisoning an employee?   What does that mean?  I’ve never hurt anyone anytime in my life!   Deliberately yes – likely what you think is the case may not be true!  Why?  Because poisoning an employee means you’ve removed one or more employee’s sense of empowerment and ability to positively impact the efficiencies/effectiveness of what they do for the company. 

What is the typical result of "POISONING AN EMPLOYEE"?  ]]></description>
		<wfw:commentRss>http://blog.spiainc.com/management/are-you-poisoning-your-employees-and-shooting-yourself-in-the-foot//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR/Communications – More Critical Now Than Ever</title>
		<link>http://blog.spiainc.com/marketing/prcommunications-%e2%80%93-more-critical-now-than-ever/</link>
		<comments>http://blog.spiainc.com/marketing/prcommunications-%e2%80%93-more-critical-now-than-ever/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 16:58:47 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=454</guid>
		<description><![CDATA[Keeping existing customers happy and finding new ones has always been difficult.  Today the marketplace is seeing more aggressive competitors, often “ridiculous” pricing and deteriorating service levels as competitors reduce overhead by cutting staff.  What do savvy business people do to replace customers who drop out and/or move to another competitor?  Do they roll-over and pretend it’s not happening?  Or, to put it another way, they’re asking themselves, “Do I wait for the economy to return to ‘normal’ or begin to be as aggressive as some of our competitors?”]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/prcommunications-%e2%80%93-more-critical-now-than-ever//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to kill the biggest consulting project you ever had? Just make these mistakes and I guarantee you will kill the “golden goose”!</title>
		<link>http://blog.spiainc.com/business/want-to-kill-the-biggest-consulting-project-you-ever-had-just-make-these-mistakes-and-i-guarantee-you-will-kill-the-%e2%80%9cgolden-goose%e2%80%9d/</link>
		<comments>http://blog.spiainc.com/business/want-to-kill-the-biggest-consulting-project-you-ever-had-just-make-these-mistakes-and-i-guarantee-you-will-kill-the-%e2%80%9cgolden-goose%e2%80%9d/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 17:40:10 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Relationships]]></category>
		<category><![CDATA[Professional Service Firm]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Service Provider Quality Standards]]></category>
		<category><![CDATA[Standards of Performance]]></category>
		<category><![CDATA[Cash Flow Management]]></category>
		<category><![CDATA[comm]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Meeting Clilent Expectations]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=404</guid>
		<description><![CDATA[If you really want to kill the “golden goose” – a great client with a terrific project – make one or more of the following mistakes:

1.    Not meeting the client’s expectations
2.    Mishandling a client crisis
3.    Taking on more than you can handle
4.    Putting all your eggs in one basket
5.    Up cash creek without a paddle]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/want-to-kill-the-biggest-consulting-project-you-ever-had-just-make-these-mistakes-and-i-guarantee-you-will-kill-the-%e2%80%9cgolden-goose%e2%80%9d//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Reasons Why You Need Social Media Management Now</title>
		<link>http://blog.spiainc.com/marketing/7-reasons-why-you-need-social-media-management-now/</link>
		<comments>http://blog.spiainc.com/marketing/7-reasons-why-you-need-social-media-management-now/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 14:55:55 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=395</guid>
		<description><![CDATA[It’s a proven fact, today, that social media marketing has become one of the most important marketing tools influencing buying habits, company/brand visibility, and the size of the client/customer universe.

 This news is NOT NEW!  For larger companies, social media marketing has been aggressively pursued for years – ever since Twitter, Facebook, YouTube and LinkedIn came into being.

WHO IS EFFECTIVELY USING SOCIAL MEDIA AS A MARKETING TOOL?]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/7-reasons-why-you-need-social-media-management-now//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s A Good Time to Build A Marketing Machine &#8211; What &#8220;is&#8221; a marketing machine and why would I need one? … let’s examine the benefits!</title>
		<link>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/</link>
		<comments>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:53:02 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Marketing Machine]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Salesforce Automation]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=389</guid>
		<description><![CDATA[There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine.

A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology and process!

Marketing Pros &#038; Cons

Marketing allows you to deliver compelling communications at the lowest possible cost per impression to a large audience via a variety of different media. Through repetition, marketing can build brand awareness and increase the odds of reaching a prospect with the right offer at the right time.

But marketing generally doesn’t consider the sales cycle; it hits target audiences all at once with the same communication. Many salespeople wonder what marketing really does to help them sell. Yet, when marketing does its job, salespeople can do a better job!]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Keys to Improving Business Relationships:  The greatest key in reducing turnover in your business &amp; improving the quality of yiour own life.</title>
		<link>http://blog.spiainc.com/management/the-keys-to-improving-business-relationships-the-greatest-key-in-reducing-turnover-in-your-business-improving-the-quality-of-yiour-own-life/</link>
		<comments>http://blog.spiainc.com/management/the-keys-to-improving-business-relationships-the-greatest-key-in-reducing-turnover-in-your-business-improving-the-quality-of-yiour-own-life/#comments</comments>
		<pubDate>Wed, 11 May 2011 18:23:31 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Matrix Pricing]]></category>
		<category><![CDATA[Reducing Stress in Business]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=364</guid>
		<description><![CDATA[Once upon a time a small boy and girl were building a sand castle on the beach.  They spent hours building towers, walls, and a moat.  As they were building the castle, the tide slowly kept creeping in closer and closer.  Finally after working on this castle for most of the morning a big wave came in and wiped it all away.  An adult who was watching all of this was at first feeling sorry for the children because of all the work they had put into building the castle.  The adult then saw the children hold hands and run together laughing down the beach.  It was then that the adult realized that although it is fun building empires, the lasting fun is having friends with whom you can continue to laugh and be with after all that you have spent your life building has washed away.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/management/the-keys-to-improving-business-relationships-the-greatest-key-in-reducing-turnover-in-your-business-improving-the-quality-of-yiour-own-life//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>15 Tips for Creating Engaging Content &#8211; So You Don&#8217;t &#8220;Shoot Yourself In The Foot&#8221;!!!</title>
		<link>http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot/</link>
		<comments>http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot/#comments</comments>
		<pubDate>Fri, 06 May 2011 15:06:57 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Certified Management Consultant]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Cash Flow Management]]></category>
		<category><![CDATA[CMC]]></category>
		<category><![CDATA[Loraine Kasprzak]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=358</guid>
		<description><![CDATA[Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.

Imagine you’re reading this paragraph in a consulting firm’s blog:

An organization’s business architecture revolves around five broad areas viz. the customer segment, scope of products or services, geographic coverage, strategic differentiation and profit pools. During the course of an M&#038;A, organizations tend to alter one or more parameters of their business architecture which will impact their IT strategy needed to enhance customer reach, add efficiencies, reduce cost, add competitive advantage or enable business processes that could bolster any of the aforementioned.

Difficult to read*, isn’t it? Too often, B2B firms create excruciating content just like this and push it out to their social media channels. Then they wonder why they get so little engagement in return.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Keys to Improving Business Relationships &#8211; Really!</title>
		<link>http://blog.spiainc.com/communications/the-keys-to-improving-business-relationships/</link>
		<comments>http://blog.spiainc.com/communications/the-keys-to-improving-business-relationships/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 19:09:43 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business Relationships]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Using Networks To Build Sales]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=346</guid>
		<description><![CDATA[Improving Relationships:  The greatest key in reducing turnover in your business (as well as significantly improving the quality of your own life).

Once upon a time a small boy and girl were building a sand castle on the beach.  They spent hours building towers, walls, and a moat.  As they were building the castle, the tide slowly kept creeping in closer and closer.  Finally after working on this castle for most of the morning a big wave came in and wiped it all away.  An adult who was watching all of this was at first feeling sorry for the children because of all the work they had put into building the castle.  The adult then saw the children hold hands and run together laughing down the beach.  It was then that the adult realized that although it is fun building empires, the lasting fun is having friends with whom you can continue to laugh and be with after all that you have spent your life building has washed away.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/communications/the-keys-to-improving-business-relationships//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If your website isn’t giving you the results you expect, ever wonder if the problem might be that your message just isn’t getting through?</title>
		<link>http://blog.spiainc.com/marketing/if-your-website-isn%e2%80%99t-giving-you-the-results-you-expect-ever-wonder-if-the-problem-might-be-that-your-message-just-isn%e2%80%99t-getting-through/</link>
		<comments>http://blog.spiainc.com/marketing/if-your-website-isn%e2%80%99t-giving-you-the-results-you-expect-ever-wonder-if-the-problem-might-be-that-your-message-just-isn%e2%80%99t-getting-through/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:01:03 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website communications]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=253</guid>
		<description><![CDATA[You want to build your business.  And, yes, you want to reach more customers. So perhaps your business started a blog.  Or maybe you've spent some money updating your website and distributing marketing materials. But guess what?  You haven't seen the return on your investment that you expected.  What went wrong?]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/if-your-website-isn%e2%80%99t-giving-you-the-results-you-expect-ever-wonder-if-the-problem-might-be-that-your-message-just-isn%e2%80%99t-getting-through//feed</wfw:commentRss>
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