Is it time to build a Marketing Machine? Let’s examine the benefits. And Assemble The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine. A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning & Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.

Poisoning an employee? What does that mean? I’ve never hurt anyone anytime in my life! Deliberately yes – likely what you think is the case may not be true! Why? Because poisoning an employee means you’ve removed one or more employee’s sense of empowerment and ability to positively impact the efficiencies/effectiveness of what they do for the company.

What is the typical result of “POISONING AN EMPLOYEE”?

Keeping existing customers happy and finding new ones has always been difficult. Today the marketplace is seeing more aggressive competitors, often “ridiculous” pricing and deteriorating service levels as competitors reduce overhead by cutting staff. What do savvy business people do to replace customers who drop out and/or move to another competitor? Do they roll-over and pretend it’s not happening? Or, to put it another way, they’re asking themselves, “Do I wait for the economy to return to ‘normal’ or begin to be as aggressive as some of our competitors?”

If you really want to kill the “golden goose” – a great client with a terrific project – make one or more of the following mistakes:

1. Not meeting the client’s expectations
2. Mishandling a client crisis
3. Taking on more than you can handle
4. Putting all your eggs in one basket
5. Up cash creek without a paddle

It’s a proven fact, today, that social media marketing has become one of the most important marketing tools influencing buying habits, company/brand visibility, and the size of the client/customer universe.

This news is NOT NEW! For larger companies, social media marketing has been aggressively pursued for years – ever since Twitter, Facebook, YouTube and LinkedIn came into being.

WHO IS EFFECTIVELY USING SOCIAL MEDIA AS A MARKETING TOOL?