You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you’ve spent some money updating your website and distributing marketing materials. But guess what? You haven’t seen the return on your investment that you expected. What went wrong?
Do you want to be a leader or a manager? You need to make a choice, as there is a huge difference. “The world is full of managers and woefully lacking in leaders – real leaders:
Why Would I Want To Say In Touch With My Customers
They’ll Keep Coming Back – Right?
Business people sometimes swear that it really doesn’t make any difference. Yet, over my 35 year career as a professional adviser, I have heard this comment from at least 90% of the businessmen/women I meet. Is their reality accurate? From what the experts suggest, it isn’t. Knowing the right answer to that question makes a BIG DIFFERENCE to a company’s ability to grow and prosper!
The market – both consumers and the business community receive a large number of emails together with direct mail letters/catalogs – all focused on convincing them that another vendor can serve them better – offering faster service, a larger spectrum of products/services or more attractive pricing and more. Today’s savvy competitor is out there communicating with your customer. Whether he/she elects to listen and buy depends entirely on how effective you are in convincing them to stay with you.
Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.