Poisoning an employee? What does that mean? I’ve never hurt anyone anytime in my life! Deliberately yes – likely what you think is the case may not be true! Why? Because poisoning an employee means you’ve removed one or more employee’s sense of empowerment and ability to positively impact the efficiencies/effectiveness of what they do for the company.

What is the typical result of “POISONING AN EMPLOYEE”?

“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman

A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two? It will cost you a lot of time, energy, and money if you don’t.

Every morning, as I stand in line (with way too many other people by the way) for a cup of coffee at Dunkin’ Donuts – I hear it over and over again: “Anything else?” asks the woman behind the counter in her somewhat broken English. Another customer, another “Anything else?” as she’s ringing them up. Finally, it’s my turn – “I’ll take a large French vanilla ice, skim milk, one sugar – extra light”, I shout over the 3 people in front of me. Even as she’s walking away, she’s asking me those wonderful two words – “Anything else?” She doesn’t care if I’ve purchased a bottled water, Coolatta, or a dozen bagels – even if I’ve said no a thousand times before, she keeps asking and I absolutely love it.

Ever ask yourself where your company stands when it is compared by a prospective customer to others? Well it is more than likely that even your customers are asking these same questions. And if you’re not savvy to what they learn and how you compare against the competition, you are laying yourself “open” for lost business – or – worse, a compromised market position.

There’s a breakneck pace that many new solo business owners assume. With an infinite number of things to do, and about a dozen hats to wear, it gets overwhelming, fast.

And, that’s nothing compared to what happens once the business actually has some momentum under it. That’s why one of my clients with a brand-new business was asking me: “Craig, how do you get it all done? Your business has about 100 times more going on in it than mine does, and I’m overwhelmed just with what I’m trying to get done.”