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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; business name</title>
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		<title>What&#8217;s in A Name?</title>
		<link>http://blog.spiainc.com/marketing/whats-in-a-name/</link>
		<comments>http://blog.spiainc.com/marketing/whats-in-a-name/#comments</comments>
		<pubDate>Sat, 01 May 2010 13:30:09 +0000</pubDate>
		<dc:creator>Valeska Toledo</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business name]]></category>
		<category><![CDATA[impression]]></category>

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		<description><![CDATA[It never fails, whenever I drive around I find myself staring at some comical business name display.  I won't list any here but you know exactly what I mean.  It amazes me that people really don't think of how important a name really is to their business, it could make all the difference on how potential clients perceive you. "One chance to make a first impression" was never as true as in this case.

Before deciding on a name you should consider the following:
1- What kind of services/products are you providing? 
2- Who are you trying to reach? 
3- What is your message? 
4- What are the names (competitors) that are out there already? 
5-What kind of name will it be? Practical, Imaginative, Descriptive, Acronym, Expressive/Emotional?]]></description>
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