What’s in A Name?
It never fails, whenever I drive around I find myself staring at some comical business name display. I won’t list any here but you know exactly what I mean. It amazes me that people really don’t think of how important a name really is to their business, it could make all the difference on how potential clients perceive you. “One chance to make a first impression” was never as true as in this case.
Before deciding on a name you should consider the following:
1- What kind of services/products are you providing?
2- Who are you trying to reach?
3- What is your message?
4- What are the names (competitors) that are out there already?
5-What kind of name will it be? Practical, Imaginative, Descriptive, Acronym, Expressive/Emotional?
Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.