What’s in A Name?
It never fails, whenever I drive around I find myself staring at some comical business name display. I won’t list any here but you know exactly what I mean. It amazes me that people really don’t think of how important a name really is to their business, it could make all the difference on how potential clients perceive you. “One chance to make a first impression” was never as true as in this case.
Before deciding on a name you should consider the following:
1- What kind of services/products are you providing?
2- Who are you trying to reach?
3- What is your message?
4- What are the names (competitors) that are out there already?
5-What kind of name will it be? Practical, Imaginative, Descriptive, Acronym, Expressive/Emotional?
Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.