SLOW ECONOMIC TIMES ARE NOT THE TIMES TO DO NOTHING IN YOUR BUSINESS. HERE’S WHY….
An Article by Karen Whitman, SPIA Partner: There is definitely a risk to business owners with a “wait and see” attitude. Just to name a few:
Loss of market share
Lost customers
Loss of profitability
Loss of cash flow
Loss of liquidity
Inability to keep up with technology
Loss of productivity
Loss of key employees
Panicked employees
(Worst scenario)—Loss of your business
The greatest risk is the fear induced by the thought of the above happening in your business. This kind of fear can actually paralyze a person’s thinking, and it is the thoughts that control actions. Disabled thinking equals immobility in your business. Even though your business may not be at risk, this thinking makes you feel threatened. It goes back to the old adage, “If you think you can, you will, and if you think you can’t, you don’t!”
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Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.