Whether you have a wonderful business idea – or – you are investigating business opportunities for yourself or a client, it is critical that you put each idea through a “reality check” – an analysis to determine if they are truly valid and worthy of further effort. All of your ideas must have a demonstrated need, ready market, and ability to provide a solid return on investment.

Be honest! Some things never change. A website’s success is all about answering that famous question: What’s in it for me?

In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.

Do you want to be a leader or a manager? You need to make a choice, as there is a huge difference. “The world is full of managers and woefully lacking in leaders – real leaders:

It’s pretty hard to dispute the fact that many salespeople end up in their career path haphazardly. Maybe the individual did not like the daily tasks and routine of back office positions, maybe he or she knew a company’s product well from working there for years and slipped into a sales role, or maybe they were told – you have a great personality, you should be in sales and they tried it.

For many employers, the choice to hire an employee or an independent contractor had become one of convenience. It’s cheaper and easier to hire independent contractors. They don’t get medical or other employee benefits; they don’t get overtime and aren’t subject to minimum wage restrictions; the employer doesn’t withhold taxes, provide worker’s compensation or contribute to unemployment compensation and they help moderate the impact of peaks in work-flow.