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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; auto-responder</title>
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	<description>Real Results You Can Trust</description>
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		<title>How To Get Results From A Website: A Story of a Plan That Works</title>
		<link>http://blog.spiainc.com/marketing/e-marketing/get-results-from-website/</link>
		<comments>http://blog.spiainc.com/marketing/e-marketing/get-results-from-website/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 19:58:39 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[auto-responder]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[The Webmaster just told me someone just purchased one of our products online and also downloaded a complimentary white paper.  This is great news and a nice first step, but the real marketing starts now! Last month I talked about the importance of having a website that sells and does not just provide information.  A significant factor of having a website that sells is the ability to properly and effectively create and manage relevant Auto-responders to go along with your website.

The technical definition of an <em>auto-responder</em> is an automatically generated email message sent to a specific email address at preset time.  The concept is simple…  if you present your message multiple times in front of an active web customer/prospect or partner then eventually they will take more action which could result in additional sales, website activity and or eNewsletter registration to name a few.]]></description>
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