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	<title>SPIA Official Blog - Coaching Business Professionals since 1971</title>
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	<link>http://blog.spiainc.com</link>
	<description>Real Results You Can Trust</description>
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		<title>Encouraging Productivity Through Compensation Incentives</title>
		<link>http://blog.spiainc.com/business/compensation/</link>
		<comments>http://blog.spiainc.com/business/compensation/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 16:56:37 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Compensation]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=292</guid>
		<description><![CDATA[Savvy companies understand this and recognize that developing a sound program that motivates an employee to do what is in their best interest to do is one of the major reasons why large companies get bigger.  And it might be a reason why small companies stay that way - small.  They may not fully grasp the "how" and the "why."

One key component to this is a well-written job description.

Goals and expectations need to be carefully laid out so that an individual or category of employee can understand how they can increase their compensation package – whether through commissions, bonuses or other incentives.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should Your Business Conduct Market Research Now?</title>
		<link>http://blog.spiainc.com/business/market-research/</link>
		<comments>http://blog.spiainc.com/business/market-research/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 02:14:06 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales intelligence gathering]]></category>
		<category><![CDATA[Sales Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=284</guid>
		<description><![CDATA[Failure to do so can be VERY expensive!

Contrary to what you may think, market research is not something that only big companies do. Keeping your company aware of positive or negative trends in your industry and in the market that interacts with your industry can mean the difference between prospering—and something far less desirable.

Knowledge is power, and the more power you have, the stronger your business will be. What can market research do for your company?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Overlooking an ISO Certification Can Mean Serious Problems. Here&#8217;s why.</title>
		<link>http://blog.spiainc.com/business/isocertification/</link>
		<comments>http://blog.spiainc.com/business/isocertification/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 19:47:51 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[certifications]]></category>
		<category><![CDATA[certified management consultant]]></category>
		<category><![CDATA[ISO]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=268</guid>
		<description><![CDATA[Effective April 1, 2010, all CMC’s (Certified Management Consultants) certified by the Institute of Management Consultants (Washington, D.C.) are now certified by the International Organization for Standardization ISO (Geneva, Switzerland).

How might this impact a U.S. company’s competitiveness?

Today, the U.S., as well as foreign companies seeking business in the European Community (EC) are expected to be ISO certified.  ISO (International Organization for Standardization)—a non-governmental organization—is the world's largest developer and publisher of International Standards.  From ISO9000 to the broad spectrum of other standardizations, the necessity for becoming certified is critical when a company wishes to partner with businesses that sell to European governments.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/isocertification//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>You&#8217;ve attended a trade show and leave with a bag of business cards, samples and pamphlets. What should you do with them? How should you proceed?</title>
		<link>http://blog.spiainc.com/business/tradeshow/</link>
		<comments>http://blog.spiainc.com/business/tradeshow/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 18:08:04 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[business process]]></category>
		<category><![CDATA[Trade Show]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=265</guid>
		<description><![CDATA[What You Need Is A Structured Business Process We all get them at every trade show we attend: Those beautiful, shiny plastic bags filled with business cards, free samples and pamphlets. &#8220;This document imaging idea is great!&#8221; you think. &#8220;The vendors I met at that last booth will really help me improve my bottom line!&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What can you do to make sure anyone who encounters your business knows what makes it better, different or unique from your competitors?</title>
		<link>http://blog.spiainc.com/marketing/what-can-you-do-to-make-sure-anyone-who-encounters-your-business-knows-what-makes-it-better-different-or-unique-from-your-competitors/</link>
		<comments>http://blog.spiainc.com/marketing/what-can-you-do-to-make-sure-anyone-who-encounters-your-business-knows-what-makes-it-better-different-or-unique-from-your-competitors/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 12:47:04 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=262</guid>
		<description><![CDATA[What You Need Is a Unique Selling Proposition (USP)

To stand out in today's competitive market, marketing and business development professionals need to focus on what's unique and special about the business. What you need: A Unique Selling Proposition (USP)—a single statement that anyone can easily understand, a sentence that clearly defines what makes you better, different or unique.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Traditional Sales Manager Role Is Disappearing, To Be Replaced By A Hybrid – The Business Development Manager</title>
		<link>http://blog.spiainc.com/business/the-traditional-sales-manager-role-is-disappearing-to-be-replaced-by-a-hybrid-%e2%80%93-the-business-development-manager/</link>
		<comments>http://blog.spiainc.com/business/the-traditional-sales-manager-role-is-disappearing-to-be-replaced-by-a-hybrid-%e2%80%93-the-business-development-manager/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:03:06 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[business development manager]]></category>
		<category><![CDATA[sales manager]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=259</guid>
		<description><![CDATA[Comparing the two positions will quickly point out that they are very different. Today’s savvy business executive recognizes that the traditional sales executives’ role of “recruiting, hiring, training and motivating” sales pros no longer is enough to keep the company growing and competitive.  Elements of marketing are being added to the list of responsibilities.  And [...]]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/the-traditional-sales-manager-role-is-disappearing-to-be-replaced-by-a-hybrid-%e2%80%93-the-business-development-manager//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has your business ever taken part in a trade show that produced zero sales? Do you think attending one is a waste of time and money?</title>
		<link>http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money/</link>
		<comments>http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 14:23:19 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[trade show management]]></category>
		<category><![CDATA[trade show ROI]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=256</guid>
		<description><![CDATA[Ever Wonder How You Can Maximize Your Trade Show ROI? Last week, Econsultancy.com posted a useful article on &#8220;10 Tips For Selecting the Right Industry Trade Show&#8220;—excellent tips if you&#8217;re attending as a consumer. But if you&#8217;re attending a trade show to promote your product or service and get new business, trade shows can be [...]]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money//feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If your website isn’t giving you the results you expect, ever wonder if the problem might be that your message just isn’t getting through?</title>
		<link>http://blog.spiainc.com/marketing/if-your-website-isn%e2%80%99t-giving-you-the-results-you-expect-ever-wonder-if-the-problem-might-be-that-your-message-just-isn%e2%80%99t-getting-through/</link>
		<comments>http://blog.spiainc.com/marketing/if-your-website-isn%e2%80%99t-giving-you-the-results-you-expect-ever-wonder-if-the-problem-might-be-that-your-message-just-isn%e2%80%99t-getting-through/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:01:03 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website communications]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=253</guid>
		<description><![CDATA[You want to build your business.  And, yes, you want to reach more customers. So perhaps your business started a blog.  Or maybe you've spent some money updating your website and distributing marketing materials. But guess what?  You haven't seen the return on your investment that you expected.  What went wrong?]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/if-your-website-isn%e2%80%99t-giving-you-the-results-you-expect-ever-wonder-if-the-problem-might-be-that-your-message-just-isn%e2%80%99t-getting-through//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Successful Solopreneur: 5 Tips to Make It Work</title>
		<link>http://blog.spiainc.com/business/the-successful-solopreneur-5-tips-to-make-it-work/</link>
		<comments>http://blog.spiainc.com/business/the-successful-solopreneur-5-tips-to-make-it-work/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:57:13 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[solopreneur]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=249</guid>
		<description><![CDATA[Inc.com posted a great story last week: <em><a href="http://www.inc.com/guides/2010/05/running-one-person-business.html" target="_new">How to Run a One-Person Business</a></em>. The gist of it: Owning and operating a business with a team of one requires determination, discipline and fearlessness. But those three qualities can be difficult to muster when the only person you have to rely on is you. So how do you manage?]]></description>
		<wfw:commentRss>http://blog.spiainc.com/business/the-successful-solopreneur-5-tips-to-make-it-work//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heavy hitters, Superstars or Top Guns – call them what you want – here’s what separates your top salespeople from the rest…</title>
		<link>http://blog.spiainc.com/business/top-salespeople/</link>
		<comments>http://blog.spiainc.com/business/top-salespeople/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:02:50 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Hunters & Catchers]]></category>
		<category><![CDATA[Reducing Stress in Business]]></category>
		<category><![CDATA[ROI from Trade Shows]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=245</guid>
		<description><![CDATA[They’re just different. They’re like those <em>ultra</em> marathon runners or the people you see on Fear Factor that will eat worms for a chance to earn $50,000.  Give them a challenge with some competition thrown in for good measure and it’s off to the races. You know the ones I’m talking about – they’re the people that all of your other salespeople often call “lucky”. Look inside their office, you’ll see motivational pictures and photographs of exotic places that they’ve been. Look at the car they drive, the house they own and even the books that they read – they all speak one word loud and clear: SUCCESS. The thing is – they’ve earned every last penny of it. They generally came from a humble background – probably middle class – and saw that they didn’t want to work as hard as their parents did to get what they really wanted in life (read: lots of cash). They knew all along that there just had to be a better way and when they first learned about this “sales” thing – it was love at first sight. Now, I may not be exactly right, but I can bet that I’m probably not far off either.

I’ve personally met and worked with many of these high achievers and here’s what I’ve found separates them from the rest of the pack...]]></description>
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