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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; Website Development &amp; Enhancement</title>
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		<title>You Want Me To Do What?  Visit Your Website and “Dig Down&#8221;?  What&#8217;s In It For Me?????</title>
		<link>http://blog.spiainc.com/consulting/you-want-me-to-do-what-visit-your-website-and-%e2%80%9cdig-down-whats-in-it-for-me/</link>
		<comments>http://blog.spiainc.com/consulting/you-want-me-to-do-what-visit-your-website-and-%e2%80%9cdig-down-whats-in-it-for-me/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 17:23:19 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Website Development & Enhancement]]></category>

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		<description><![CDATA[A website’s success is all about answering that famous question:   What's in it for me?

In order to capture someone's attention (and keep it) you have to offer them something they want today!!!  And they must feel enough urgency to act on it today.

How many times have you told yourself you'd come back to that website “later” and never did?

If your website doesn't have a hook that keeps the visitor on site, you're losing business - more importantly, you're losing valuable repeat business; because an effective hook will not only reel visitors in the first time around - it will also cause them to return to your website over and over and over again.]]></description>
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		<title>You Want Me To Do What?  Visit Your Website and &#8220;Dig Down?&#8221;?  What&#8217;s In It For Me?</title>
		<link>http://blog.spiainc.com/marketing/e-marketing/you-want-me-to-do-what/</link>
		<comments>http://blog.spiainc.com/marketing/e-marketing/you-want-me-to-do-what/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:51:34 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Website Development & Enhancement]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Be honest!  Some things never change.  A website's success is all about answering that famous question:   What's in it for me?

In order to capture someone's attention (and keep it) you have to offer them something they want today!!!  And they must feel enough urgency to act on it today.]]></description>
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