You Want Me To Do What? Visit Your Website and “Dig Down”? What’s In It For Me?????
A website’s success is all about answering that famous question: What’s in it for me?
In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.
How many times have you told yourself you’d come back to that website “later” and never did?
If your website doesn’t have a hook that keeps the visitor on site, you’re losing business – more importantly, you’re losing valuable repeat business; because an effective hook will not only reel visitors in the first time around – it will also cause them to return to your website over and over and over again.
Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.