SPIA Official Blog - Coaching Business Professionals since 1971 » Trade Show Marketing http://blog.spiainc.com Real Results You Can Trust Wed, 04 Jan 2012 22:36:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 You’ve attended a trade show and leave with a bag of business cards, samples and pamphlets. What should you do with them? How should you proceed? http://blog.spiainc.com/business/tradeshow/ http://blog.spiainc.com/business/tradeshow/#comments Thu, 12 Aug 2010 18:08:04 +0000 kmburnham http://blog.spiainc.com/?p=265 http://blog.spiainc.com/business/tradeshow//feed 0 Has your business ever taken part in a trade show that produced zero sales? Do you think attending one is a waste of time and money? http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money/ http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money/#comments Tue, 20 Jul 2010 14:23:19 +0000 kmburnham http://blog.spiainc.com/?p=256 http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money//feed 1 Making the Best of Trade Shows & Conventions http://blog.spiainc.com/sales/making-best-of-tradeshows/ http://blog.spiainc.com/sales/making-best-of-tradeshows/#comments Mon, 25 Jan 2010 16:22:57 +0000 Craig Stimmel http://blog.spiainc.com/?p=171 http://blog.spiainc.com/sales/making-best-of-tradeshows//feed 1 Generating a Tradeshow ROI – Is It Really Possible? http://blog.spiainc.com/marketing/generating-an-roi/ http://blog.spiainc.com/marketing/generating-an-roi/#comments Thu, 10 Dec 2009 16:49:36 +0000 Craig Stimmel http://blog.spiainc.com/?p=77
  • Take orders from existing customers/clients
  • Build new relationships with prospects who could become customers/clients
  • Educate clients/prospects on the company, its products/services and its Unique Selling Proposition (USP)
  • Conduct market research to check-out competitors (known and new to the game) – identify products/services which might be appropriate to your company
  • Test market new products/services
  • Identify potential partners who might enhance the company’s ability to grow market share in markets near and far.
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