Archive for the ‘Trade Show Marketing’ Category

You’ve attended a trade show and leave with a bag of business cards, samples and pamphlets. What should you do with them? How should you proceed?

What You Need Is A Structured Business Process We all get them at every trade show we attend: Those beautiful, shiny plastic bags filled with business cards, free samples and pamphlets. “This document imaging idea is great!” you think. “The vendors I met at that last booth will really help me improve my bottom line!” [...]

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Has your business ever taken part in a trade show that produced zero sales? Do you think attending one is a waste of time and money?

Ever Wonder How You Can Maximize Your Trade Show ROI? Last week, Econsultancy.com posted a useful article on “10 Tips For Selecting the Right Industry Trade Show“—excellent tips if you’re attending as a consumer. But if you’re attending a trade show to promote your product or service and get new business, trade shows can be [...]

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Making the Best of Trade Shows & Conventions

One man’s trash is another man’s treasure – what you get out of a Convention or Conference depends on what you actually do with all of that training and the info in that ‘wonderful plastic bag’

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Generating a Tradeshow ROI – Is It Really Possible?

Attending or exhibiting at a tradeshow, conference or convention can be one of the most productive and successful vehicles to:

  • Take orders from existing customers/clients
  • Build new relationships with prospects who could become customers/clients
  • Educate clients/prospects on the company, its products/services and its Unique Selling Proposition (USP)
  • Conduct market research to check-out competitors (known and new to the game) – identify products/services which might be appropriate to your company
  • Test market new products/services
  • Identify potential partners who might enhance the company’s ability to grow market share in markets near and far.
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