Y2012 looks like a real winner for business that can break the RECESSION MINDSET! What do I mean by Recession Mindset? I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”. The result? A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.
An Article by Karen Whitman, SPIA Partner: There is definitely a risk to business owners with a “wait and see” attitude. Just to name a few:
Loss of market share
Lost customers
Loss of profitability
Loss of cash flow
Loss of liquidity
Inability to keep up with technology
Loss of productivity
Loss of key employees
Panicked employees
(Worst scenario)—Loss of your business
The greatest risk is the fear induced by the thought of the above happening in your business. This kind of fear can actually paralyze a person’s thinking, and it is the thoughts that control actions. Disabled thinking equals immobility in your business. Even though your business may not be at risk, this thinking makes you feel threatened. It goes back to the old adage, “If you think you can, you will, and if you think you can’t, you don’t!”
Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.