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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; Marketing</title>
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	<link>http://blog.spiainc.com</link>
	<description>Real Results You Can Trust</description>
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		<title>Will 2012 Be THE Beginning Of Your Business’ Next Growth Spurt?  Are your ready?</title>
		<link>http://blog.spiainc.com/marketing/will-2012-be-the-beginning-of-your-business%e2%80%99s-next-growth-spurt-are-your-ready/</link>
		<comments>http://blog.spiainc.com/marketing/will-2012-be-the-beginning-of-your-business%e2%80%99s-next-growth-spurt-are-your-ready/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 22:35:31 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Accreditation]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entreprenureship]]></category>
		<category><![CDATA[Future Thinking]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positive Business Thinking]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=484</guid>
		<description><![CDATA[Y2012 looks like a real winner for business that can break the RECESSION MINDSET!  What do I mean by Recession Mindset?  I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”.  The result?  A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/will-2012-be-the-beginning-of-your-business%e2%80%99s-next-growth-spurt-are-your-ready//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing On Steriods: Combining EMarketing, Social Networking &amp; Traditional Marketing</title>
		<link>http://blog.spiainc.com/marketing/marketing-on-steriods-combining-emarketing-social-networking-traditional-marketing/</link>
		<comments>http://blog.spiainc.com/marketing/marketing-on-steriods-combining-emarketing-social-networking-traditional-marketing/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 14:04:56 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Visibility]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Process Improvement]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Social Media Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=476</guid>
		<description><![CDATA[Is it time to build a Marketing Machine?  Let’s examine the benefits.  And Assemble The Best of Both Worlds  There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine.  A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning &#038; Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/marketing-on-steriods-combining-emarketing-social-networking-traditional-marketing//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR/Communications – More Critical Now Than Ever</title>
		<link>http://blog.spiainc.com/marketing/prcommunications-%e2%80%93-more-critical-now-than-ever/</link>
		<comments>http://blog.spiainc.com/marketing/prcommunications-%e2%80%93-more-critical-now-than-ever/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 16:58:47 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=454</guid>
		<description><![CDATA[Keeping existing customers happy and finding new ones has always been difficult.  Today the marketplace is seeing more aggressive competitors, often “ridiculous” pricing and deteriorating service levels as competitors reduce overhead by cutting staff.  What do savvy business people do to replace customers who drop out and/or move to another competitor?  Do they roll-over and pretend it’s not happening?  Or, to put it another way, they’re asking themselves, “Do I wait for the economy to return to ‘normal’ or begin to be as aggressive as some of our competitors?”]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/prcommunications-%e2%80%93-more-critical-now-than-ever//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing or Selling?  Know Why It&#8217;s Critical To Know The Difference?</title>
		<link>http://blog.spiainc.com/marketing/marketing-or-selling-know-why-its-critical-to-know-the-difference/</link>
		<comments>http://blog.spiainc.com/marketing/marketing-or-selling-know-why-its-critical-to-know-the-difference/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 18:47:47 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Suggestive Selling]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=443</guid>
		<description><![CDATA[“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman

A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two?  It will cost you a lot of time, energy, and money if you don’t.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/marketing-or-selling-know-why-its-critical-to-know-the-difference//feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>INTEGRATING SOCIAL MEDIA INTO A POWERFUL MARKETING STRATEGY</title>
		<link>http://blog.spiainc.com/marketing/integrating-social-media-into-a-powerful-marketing-strategy/</link>
		<comments>http://blog.spiainc.com/marketing/integrating-social-media-into-a-powerful-marketing-strategy/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:26:05 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Relationships]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[SPIA]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Integrating Social Media Into Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=428</guid>
		<description><![CDATA[In Y2011, we find ourselves striving to take advantage of Social Media Marketing (SMM).  Today its all about looking for the “best” marketing strategy to connect with a company’s target audience.  So, recognizing this flow of progress, we might ask ourselves, really how much has marketing really changed in the last twenty-five years? From the beginning, the basic objective of every successful marketing strategy has been the same – establish or develop stronger connections or relationships with people.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/integrating-social-media-into-a-powerful-marketing-strategy//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW DO YOU STACK UP AGAINST YOUR COMPETITORS? Aren’t you curious????</title>
		<link>http://blog.spiainc.com/marketing/how-do-you-stack-up-against-your-competitors-aren%e2%80%99t-you-even-a-%e2%80%9ctiny-little-bit%e2%80%9d-curious/</link>
		<comments>http://blog.spiainc.com/marketing/how-do-you-stack-up-against-your-competitors-aren%e2%80%99t-you-even-a-%e2%80%9ctiny-little-bit%e2%80%9d-curious/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 19:03:27 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Competitive Research]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Competitive Analysis]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=419</guid>
		<description><![CDATA[Ever ask yourself where your company stands when it is compared by a prospective customer to others?  Well it is more than likely that even your customers are asking these same questions.  And if you’re not savvy to what they learn and how you compare against the competition, you are laying yourself “open” for lost business – or – worse, a compromised market position.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/how-do-you-stack-up-against-your-competitors-aren%e2%80%99t-you-even-a-%e2%80%9ctiny-little-bit%e2%80%9d-curious//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Reasons Why You Need Social Media Management Now</title>
		<link>http://blog.spiainc.com/marketing/7-reasons-why-you-need-social-media-management-now/</link>
		<comments>http://blog.spiainc.com/marketing/7-reasons-why-you-need-social-media-management-now/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 14:55:55 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=395</guid>
		<description><![CDATA[It’s a proven fact, today, that social media marketing has become one of the most important marketing tools influencing buying habits, company/brand visibility, and the size of the client/customer universe.

 This news is NOT NEW!  For larger companies, social media marketing has been aggressively pursued for years – ever since Twitter, Facebook, YouTube and LinkedIn came into being.

WHO IS EFFECTIVELY USING SOCIAL MEDIA AS A MARKETING TOOL?]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/7-reasons-why-you-need-social-media-management-now//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s A Good Time to Build A Marketing Machine &#8211; What &#8220;is&#8221; a marketing machine and why would I need one? … let’s examine the benefits!</title>
		<link>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/</link>
		<comments>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:53:02 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Marketing Machine]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Salesforce Automation]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=389</guid>
		<description><![CDATA[There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine.

A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology and process!

Marketing Pros &#038; Cons

Marketing allows you to deliver compelling communications at the lowest possible cost per impression to a large audience via a variety of different media. Through repetition, marketing can build brand awareness and increase the odds of reaching a prospect with the right offer at the right time.

But marketing generally doesn’t consider the sales cycle; it hits target audiences all at once with the same communication. Many salespeople wonder what marketing really does to help them sell. Yet, when marketing does its job, salespeople can do a better job!]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>15 Tips for Creating Engaging Content &#8211; So You Don&#8217;t &#8220;Shoot Yourself In The Foot&#8221;!!!</title>
		<link>http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot/</link>
		<comments>http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot/#comments</comments>
		<pubDate>Fri, 06 May 2011 15:06:57 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Certified Management Consultant]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Cash Flow Management]]></category>
		<category><![CDATA[CMC]]></category>
		<category><![CDATA[Loraine Kasprzak]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=358</guid>
		<description><![CDATA[Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.

Imagine you’re reading this paragraph in a consulting firm’s blog:

An organization’s business architecture revolves around five broad areas viz. the customer segment, scope of products or services, geographic coverage, strategic differentiation and profit pools. During the course of an M&#038;A, organizations tend to alter one or more parameters of their business architecture which will impact their IT strategy needed to enhance customer reach, add efficiencies, reduce cost, add competitive advantage or enable business processes that could bolster any of the aforementioned.

Difficult to read*, isn’t it? Too often, B2B firms create excruciating content just like this and push it out to their social media channels. Then they wonder why they get so little engagement in return.]]></description>
		<wfw:commentRss>http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot//feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Is It The Right Time To Hire A Social Media Manager? What Waiting Costs A Business!</title>
		<link>http://blog.spiainc.com/uncategorized/when-is-it-the-right-time-to-hire-a-social-media-manager-what-waiting-costs-a-business/</link>
		<comments>http://blog.spiainc.com/uncategorized/when-is-it-the-right-time-to-hire-a-social-media-manager-what-waiting-costs-a-business/#comments</comments>
		<pubDate>Sun, 01 May 2011 15:58:36 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business Relationships]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitive Advantages]]></category>
		<category><![CDATA[Connecting]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=355</guid>
		<description><![CDATA[Let’s face it: business owners are busy people with more things to do on their list than there is time to do it all.  If you’re a business owner and your personal bandwidth is spent, who is monitoring your content online?

If no one is keeping your social media brand fresh and up-to-date with meaningful posts and the right kind of message, it is more than likely that your business will or already has suffered.

Business owners who have already made the decision to set up their social media outlets whether it is on LinkedIn, Twitter, Facebook or even their blogs, the truth of the matter is that someone needs ]]></description>
		<wfw:commentRss>http://blog.spiainc.com/uncategorized/when-is-it-the-right-time-to-hire-a-social-media-manager-what-waiting-costs-a-business//feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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