SPIA Official Blog - Coaching Business Professionals since 1971 » E-Marketing

Marketing On Steriods: Combining EMarketing, Social Networking & Traditional Marketing

Craig Stimmel — Tue, 29 Nov 2011 14:04:56 +0000

Is it time to build a Marketing Machine? Let’s examine the benefits. And Assemble The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine. A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning & Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.

It’s A Good Time to Build A Marketing Machine – What “is” a marketing machine and why would I need one? … let’s examine the benefits!

Craig Stimmel — Mon, 27 Jun 2011 15:53:02 +0000

There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine. A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology and process! Marketing Pros & Cons Marketing allows you to deliver compelling communications at the lowest possible cost per impression to a large audience via a variety of different media. Through repetition, marketing can build brand awareness and increase the odds of reaching a prospect with the right offer at the right time. But marketing generally doesn’t consider the sales cycle; it hits target audiences all at once with the same communication. Many salespeople wonder what marketing really does to help them sell. Yet, when marketing does its job, salespeople can do a better job!

When Is It The Right Time To Hire A Social Media Manager? What Waiting Costs A Business!

Craig Stimmel — Sun, 01 May 2011 15:58:36 +0000

Let’s face it: business owners are busy people with more things to do on their list than there is time to do it all. If you’re a business owner and your personal bandwidth is spent, who is monitoring your content online? If no one is keeping your social media brand fresh and up-to-date with meaningful posts and the right kind of message, it is more than likely that your business will or already has suffered. Business owners who have already made the decision to set up their social media outlets whether it is on LinkedIn, Twitter, Facebook or even their blogs, the truth of the matter is that someone needs

If your website isn’t giving you the results you expect, ever wonder if the problem might be that your message just isn’t getting through?

kmburnham — Thu, 08 Jul 2010 19:01:03 +0000

You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you've spent some money updating your website and distributing marketing materials. But guess what? You haven't seen the return on your investment that you expected. What went wrong?

You Want Me To Do What? Visit Your Website and “Dig Down?”? What’s In It For Me?

Craig Stimmel — Fri, 19 Mar 2010 14:51:34 +0000

Be honest! Some things never change. A website's success is all about answering that famous question: What's in it for me? In order to capture someone's attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.

Keeping in Touch with your Customer Regularly

Craig Stimmel — Fri, 08 Jan 2010 14:15:13 +0000

Why Would I Want To Say In Touch With My Customers
They'll Keep Coming Back - Right?

Business people sometimes swear that it really doesn’t make any difference. Yet, over my 35 year career as a professional adviser, I have heard this comment from at least 90% of the businessmen/women I meet. Is their reality accurate? From what the experts suggest, it isn't. Knowing the right answer to that question makes a BIG DIFFERENCE to a company’s ability to grow and prosper!

The market – both consumers and the business community receive a large number of emails together with direct mail letters/catalogs – all focused on convincing them that another vendor can serve them better – offering faster service, a larger spectrum of products/services or more attractive pricing and more. Today’s savvy competitor is out there communicating with your customer. Whether he/she elects to listen and buy depends entirely on how effective you are in convincing them to stay with you.

How To Get Results From A Website: A Story of a Plan That Works

Craig Stimmel — Thu, 12 Nov 2009 19:58:39 +0000

The Webmaster just told me someone just purchased one of our products online and also downloaded a complimentary white paper. This is great news and a nice first step, but the real marketing starts now! Last month I talked about the importance of having a website that sells and does not just provide information. A significant factor of having a website that sells is the ability to properly and effectively create and manage relevant Auto-responders to go along with your website. The technical definition of an auto-responder is an automatically generated email message sent to a specific email address at preset time. The concept is simple… if you present your message multiple times in front of an active web customer/prospect or partner then eventually they will take more action which could result in additional sales, website activity and or eNewsletter registration to name a few.

Web Design Principals

Valeska Toledo — Sat, 31 Oct 2009 00:35:36 +0000

Primary audience – Who are your clients? Purpose for the site – If you don’t know, you don’t need one. Location of the site – ALWAYS opt for a professional hosting company! Types of content – Should be tied in with your primary audience. Information provided on the “home” page Content – Should match purpose, [...]