What You Need Is a Unique Selling Proposition (USP)

To stand out in today’s competitive market, marketing and business development professionals need to focus on what’s unique and special about the business. What you need: A Unique Selling Proposition (USP)—a single statement that anyone can easily understand, a sentence that clearly defines what makes you better, different or unique.

You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you’ve spent some money updating your website and distributing marketing materials. But guess what? You haven’t seen the return on your investment that you expected. What went wrong?

Whether you have a wonderful business idea – or – you are investigating business opportunities for yourself or a client, it is critical that you put each idea through a “reality check” – an analysis to determine if they are truly valid and worthy of further effort. All of your ideas must have a demonstrated need, ready market, and ability to provide a solid return on investment.

It never fails, whenever I drive around I find myself staring at some comical business name display. I won’t list any here but you know exactly what I mean. It amazes me that people really don’t think of how important a name really is to their business, it could make all the difference on how potential clients perceive you. “One chance to make a first impression” was never as true as in this case.

Before deciding on a name you should consider the following:
1- What kind of services/products are you providing?
2- Who are you trying to reach?
3- What is your message?
4- What are the names (competitors) that are out there already?
5-What kind of name will it be? Practical, Imaginative, Descriptive, Acronym, Expressive/Emotional?

Be honest! Some things never change. A website’s success is all about answering that famous question: What’s in it for me?

In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.