What You Need Is a Unique Selling Proposition (USP)

To stand out in today’s competitive market, marketing and business development professionals need to focus on what’s unique and special about the business. What you need: A Unique Selling Proposition (USP)—a single statement that anyone can easily understand, a sentence that clearly defines what makes you better, different or unique.

You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you’ve spent some money updating your website and distributing marketing materials. But guess what? You haven’t seen the return on your investment that you expected. What went wrong?

They’re just different. They’re like those ultra marathon runners or the people you see on Fear Factor that will eat worms for a chance to earn $50,000. Give them a challenge with some competition thrown in for good measure and it’s off to the races. You know the ones I’m talking about – they’re the people that all of your other salespeople often call “lucky”. Look inside their office, you’ll see motivational pictures and photographs of exotic places that they’ve been. Look at the car they drive, the house they own and even the books that they read – they all speak one word loud and clear: SUCCESS. The thing is – they’ve earned every last penny of it. They generally came from a humble background – probably middle class – and saw that they didn’t want to work as hard as their parents did to get what they really wanted in life (read: lots of cash). They knew all along that there just had to be a better way and when they first learned about this “sales” thing – it was love at first sight. Now, I may not be exactly right, but I can bet that I’m probably not far off either.

I’ve personally met and worked with many of these high achievers and here’s what I’ve found separates them from the rest of the pack…

Have you ever said to your spouse or a good friend, “Boy, I wish I could spend more time savoring the enjoyment and sense of accomplishment I should be getting from my business? I hardly have time to get all the stuff done that’s need every day – forget about being able to free up some time to grow and better managing my business?

Worse yet, my spouse just doesn’t understand how hard it is. It’s getting tougher and tougher to get it all done. And I’m falling behind in building my business because I’m just “too busy”!

OK – you’re busy! Busy doing what? Reacting to events? Getting buried in work because you never seem to be able to “keep up”? Do you think there might be something wrong with this picture?

Maybe you a CCBW? What’s that you say?

Do you want to be a leader or a manager? You need to make a choice, as there is a huge difference. “The world is full of managers and woefully lacking in leaders – real leaders: