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	<title>SPIA Official Blog - Coaching Business Professionals since 1971 &#187; Cost Control</title>
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	<description>Real Results You Can Trust</description>
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		<title>It’s A Good Time to Build A Marketing Machine &#8211; What &#8220;is&#8221; a marketing machine and why would I need one? … let’s examine the benefits!</title>
		<link>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/</link>
		<comments>http://blog.spiainc.com/marketing/it%e2%80%99s-a-good-time-to-build-a-marketing-machine-is-it-time-to-build-a-marketing-machine-%e2%80%a6-let%e2%80%99s-examine-the-benefits-the-best-of-both-worlds/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:53:02 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Marketing Machine]]></category>
		<category><![CDATA[Operational Efficiency]]></category>
		<category><![CDATA[Salesforce Automation]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=389</guid>
		<description><![CDATA[There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine.

A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology and process!

Marketing Pros &#038; Cons

Marketing allows you to deliver compelling communications at the lowest possible cost per impression to a large audience via a variety of different media. Through repetition, marketing can build brand awareness and increase the odds of reaching a prospect with the right offer at the right time.

But marketing generally doesn’t consider the sales cycle; it hits target audiences all at once with the same communication. Many salespeople wonder what marketing really does to help them sell. Yet, when marketing does its job, salespeople can do a better job!]]></description>
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		<title>The 1/3-1/3-1/3 Rule for Professional Firms &#8211; Is the Rule correct for all Professional Service Firms?</title>
		<link>http://blog.spiainc.com/sales/the-13-13-13-rule-for-professional-firms-is-the-rule-correct-for-all-professional-service-firms/</link>
		<comments>http://blog.spiainc.com/sales/the-13-13-13-rule-for-professional-firms-is-the-rule-correct-for-all-professional-service-firms/#comments</comments>
		<pubDate>Tue, 17 May 2011 17:40:26 +0000</pubDate>
		<dc:creator>Craig Stimmel</dc:creator>
				<category><![CDATA[Compensation]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Professional Service Firm]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Incentives]]></category>
		<category><![CDATA[Rain Making]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=372</guid>
		<description><![CDATA[The 1/3-1/3-1/3 rule is defined as a formula that is used by many professional service firms – legal, accounting, etc. to give structure and incentive opportunities for their professional staff.

For many companies in the field of management consulting, the reward system mimics this well established and proven compensation program.

Beyond what happens within the management consulting firm is what firms do when outsiders – affiliates or sales professionals bring in new business.  In my research on this topic, compensation varies from a straight “finder’s fee/commission” to a percentage of the project on a on-going basis.  Inbetween is any number of permutations and combinations.

S]]></description>
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		<title>The Key to Monitoring Your Operational Expenses: Revising Your Business Processes</title>
		<link>http://blog.spiainc.com/business/cuttingoperationalcost/</link>
		<comments>http://blog.spiainc.com/business/cuttingoperationalcost/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:43:45 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[Finance]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=305</guid>
		<description><![CDATA[On the surface, it's probably hard to think of a few good things that came out of the economic meltdown. You probably faced declining sales. You probably did more work with fewer resources. But if you think hard enough, you probably also learned a thing or two about managing your expenses. ]]></description>
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		<title>The Successful Solopreneur: 5 Tips to Make It Work</title>
		<link>http://blog.spiainc.com/business/the-successful-solopreneur-5-tips-to-make-it-work/</link>
		<comments>http://blog.spiainc.com/business/the-successful-solopreneur-5-tips-to-make-it-work/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:57:13 +0000</pubDate>
		<dc:creator>kmburnham</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cost Control]]></category>
		<category><![CDATA[Enhancing Management Efficiency]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[solopreneur]]></category>

		<guid isPermaLink="false">http://blog.spiainc.com/?p=249</guid>
		<description><![CDATA[Inc.com posted a great story last week: <em><a href="http://www.inc.com/guides/2010/05/running-one-person-business.html" target="_new">How to Run a One-Person Business</a></em>. The gist of it: Owning and operating a business with a team of one requires determination, discipline and fearlessness. But those three qualities can be difficult to muster when the only person you have to rely on is you. So how do you manage?]]></description>
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