I don’t have to tell anybody in business that competition today is stronger, more aggressive and less sensitive to the impact it has on local competition. We only have to look at category killer stores (BestBuy, CompUSA, Linen N Things) together with big-box stores (WalMart/Target/etc) to get a sense of how different today’s marketplace is from that of even as recently as 20 years ago.

The difference is most heavily felt with retailers whose cost of product they buy from vendors is significantly higher than that of their mega competitors. How big a difference? It can be as much as 20-30%. This explains why clients and friends in business often say that “X competitor” is selling product at less than I can buy from my vendors”.

Y2012 looks like a real winner for business that can break the RECESSION MINDSET! What do I mean by Recession Mindset? I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”. The result? A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.

One of the first things that sales and company executives ask us when we meet them is; “We need to grow our sales, what can you do for us?” To that we always respond, “If you’d share with us some of the processes that you have in place now for the sales team to follow – we can then take a look at them and see if there might be a way that we can help.”

Why is it that such a large percentage of successful entrepreneurs (up to 25% of the US population according to the National Institute of Health NIH) exhibit to a greater or lesser degree some symptoms of Adult Attention Deficit Disorder (ADHD)? Could it be that one or more of the symptoms of what ADD does to over 25% of the American population be a benefit to people who have learned to live with ADD as they consider establishing a business vs. working for someone else? Is ADHD a negative trait? I’d say just the opposite. Their high energy level, willingness to put in the hours, and ability to do a great….