Failure to do so can be VERY expensive!

Contrary to what you may think, market research is not something that only big companies do. Keeping your company aware of positive or negative trends in your industry and in the market that interacts with your industry can mean the difference between prospering—and something far less desirable.

Knowledge is power, and the more power you have, the stronger your business will be. What can market research do for your company?

Ever Wonder How You Can Maximize Your Trade Show ROI? Last week, Econsultancy.com posted a useful article on “10 Tips For Selecting the Right Industry Trade Show“—excellent tips if you’re attending as a consumer. But if you’re attending a trade show to promote your product or service and get new business, trade shows can be [...]

Inc.com posted a great story last week: How to Run a One-Person Business. The gist of it: Owning and operating a business with a team of one requires determination, discipline and fearlessness. But those three qualities can be difficult to muster when the only person you have to rely on is you. So how do you manage?

Have you ever said to your spouse or a good friend, “Boy, I wish I could spend more time savoring the enjoyment and sense of accomplishment I should be getting from my business? I hardly have time to get all the stuff done that’s need every day – forget about being able to free up some time to grow and better managing my business?

Worse yet, my spouse just doesn’t understand how hard it is. It’s getting tougher and tougher to get it all done. And I’m falling behind in building my business because I’m just “too busy”!

OK – you’re busy! Busy doing what? Reacting to events? Getting buried in work because you never seem to be able to “keep up”? Do you think there might be something wrong with this picture?

Maybe you a CCBW? What’s that you say?