http://blog.spiainc.com Real Results You Can Trust Wed, 04 Jan 2012 22:36:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.spiainc.com/business/the-fantasy-of-being-successfully-solo-in-business/ http://blog.spiainc.com/business/the-fantasy-of-being-successfully-solo-in-business/#comments Wed, 20 Jul 2011 12:54:50 +0000 Craig Stimmel http://blog.spiainc.com/?p=411 http://blog.spiainc.com/business/the-fantasy-of-being-successfully-solo-in-business//feed 0 http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot/ http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot/#comments Fri, 06 May 2011 15:06:57 +0000 Craig Stimmel http://blog.spiainc.com/?p=358 http://blog.spiainc.com/marketing/15-tips-for-creating-engaging-content-so-you-dont-shoot-yourself-in-the-foot//feed 0 http://blog.spiainc.com/consulting/you-want-me-to-do-what-visit-your-website-and-%e2%80%9cdig-down-whats-in-it-for-me/ http://blog.spiainc.com/consulting/you-want-me-to-do-what-visit-your-website-and-%e2%80%9cdig-down-whats-in-it-for-me/#comments Wed, 20 Apr 2011 17:23:19 +0000 Craig Stimmel http://blog.spiainc.com/?p=344 http://blog.spiainc.com/consulting/you-want-me-to-do-what-visit-your-website-and-%e2%80%9cdig-down-whats-in-it-for-me//feed 0 http://blog.spiainc.com/marketing/what-can-you-do-to-make-sure-anyone-who-encounters-your-business-knows-what-makes-it-better-different-or-unique-from-your-competitors/ http://blog.spiainc.com/marketing/what-can-you-do-to-make-sure-anyone-who-encounters-your-business-knows-what-makes-it-better-different-or-unique-from-your-competitors/#comments Fri, 06 Aug 2010 12:47:04 +0000 kmburnham http://blog.spiainc.com/?p=262 http://blog.spiainc.com/marketing/what-can-you-do-to-make-sure-anyone-who-encounters-your-business-knows-what-makes-it-better-different-or-unique-from-your-competitors//feed 2 http://blog.spiainc.com/business/the-traditional-sales-manager-role-is-disappearing-to-be-replaced-by-a-hybrid-%e2%80%93-the-business-development-manager/ http://blog.spiainc.com/business/the-traditional-sales-manager-role-is-disappearing-to-be-replaced-by-a-hybrid-%e2%80%93-the-business-development-manager/#comments Thu, 29 Jul 2010 16:03:06 +0000 kmburnham http://blog.spiainc.com/?p=259 http://blog.spiainc.com/business/the-traditional-sales-manager-role-is-disappearing-to-be-replaced-by-a-hybrid-%e2%80%93-the-business-development-manager//feed 0 http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money/ http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money/#comments Tue, 20 Jul 2010 14:23:19 +0000 kmburnham http://blog.spiainc.com/?p=256 http://blog.spiainc.com/business/has-your-business-ever-taken-part-in-a-trade-show-that-produced-zero-sales-do-you-think-attending-one-is-a-waste-of-time-and-money//feed 1 http://blog.spiainc.com/business/how-to-deal-with-stress/ http://blog.spiainc.com/business/how-to-deal-with-stress/#comments Tue, 08 Dec 2009 22:11:15 +0000 Craig Stimmel http://blog.spiainc.com/?p=73 http://blog.spiainc.com/business/how-to-deal-with-stress//feed 0 http://blog.spiainc.com/marketing/distinguish-my-company/ http://blog.spiainc.com/marketing/distinguish-my-company/#comments Sun, 06 Dec 2009 15:14:04 +0000 Craig Stimmel http://blog.spiainc.com/?p=54 category killer stores (BestBuy, Frys, Lowes/Home Depot) together with big-box stores (WalMart/Target/etc) to get a sense of how different today’s marketplace is from that of even as recently as 20 years ago. The difference is most heavily felt with retailers whose cost of product they buy from vendors is significantly higher than that of their mega competitors. How big a difference? It can be as much as 20-30%. This explains why clients and friends in business often say that “X competitor” is selling product at less than I can buy it from my vendors”.]]> http://blog.spiainc.com/marketing/distinguish-my-company//feed 0 http://blog.spiainc.com/business/cost-control/ http://blog.spiainc.com/business/cost-control/#comments Fri, 04 Dec 2009 20:24:02 +0000 Craig Stimmel http://blog.spiainc.com/?p=46 critical today in an era of escalating expenses e.g. benefits, insurance, energy, cost-of-goods-sold, labor costs, etc. It is unlikely that even the savviest business executive/entrepreneur can successfully impact these new facts of doing business without a strategy/plan to do so. Expenses can be chopped but, typically, only over a period of time e.g. you can’t chop fixed costs quickly. Even “variable” expenses are subject to short or long term commitments e.g. insurance costs, benefit costs, facility costs, etc. So what does a company need to do today to bring the costs back under control?]]> http://blog.spiainc.com/business/cost-control//feed 1