There’s a breakneck pace that many new solo business owners assume. With an infinite number of things to do, and about a dozen hats to wear, it gets overwhelming, fast.

And, that’s nothing compared to what happens once the business actually has some momentum under it. That’s why one of my clients with a brand-new business was asking me: “Craig, how do you get it all done? Your business has about 100 times more going on in it than mine does, and I’m overwhelmed just with what I’m trying to get done.”

What You Need Is a Unique Selling Proposition (USP)

To stand out in today’s competitive market, marketing and business development professionals need to focus on what’s unique and special about the business. What you need: A Unique Selling Proposition (USP)—a single statement that anyone can easily understand, a sentence that clearly defines what makes you better, different or unique.

There is no entrepreneur or senior level executive I know of that hasn’t experienced serious stress during the course of their business career. Certainly there are times when the pressure builds and builds and builds – forcing executives and line personnel alike to struggle just to keep up!

Stress causes all kinds of problems – more often than not compromising the individual’s ability to concentrate and get work done. Certainly the costs of neglecting stress in your business can be very high. And, strangely, stress is sometimes overlooked as a health and safety issue by small businesses. Yet the unexpected absence of just one member of staff can affect productivity, and efforts to secure cover can be costly and time-consuming.

This is doubly true during a busy season – including the Holiday season whether your company markets to the seasonal market or not.