What You Need Is a Unique Selling Proposition (USP)

To stand out in today’s competitive market, marketing and business development professionals need to focus on what’s unique and special about the business. What you need: A Unique Selling Proposition (USP)—a single statement that anyone can easily understand, a sentence that clearly defines what makes you better, different or unique.

You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you’ve spent some money updating your website and distributing marketing materials. But guess what? You haven’t seen the return on your investment that you expected. What went wrong?

Be honest! Some things never change. A website’s success is all about answering that famous question: What’s in it for me?

In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.

Why Would I Want To Say In Touch With My Customers
They’ll Keep Coming Back – Right?

Business people sometimes swear that it really doesn’t make any difference. Yet, over my 35 year career as a professional adviser, I have heard this comment from at least 90% of the businessmen/women I meet. Is their reality accurate? From what the experts suggest, it isn’t. Knowing the right answer to that question makes a BIG DIFFERENCE to a company’s ability to grow and prosper!

The market – both consumers and the business community receive a large number of emails together with direct mail letters/catalogs – all focused on convincing them that another vendor can serve them better – offering faster service, a larger spectrum of products/services or more attractive pricing and more. Today’s savvy competitor is out there communicating with your customer. Whether he/she elects to listen and buy depends entirely on how effective you are in convincing them to stay with you.