To motivate employees to do what management wants them to do is a critical element of the overall compensation program. Putting it another way: A great compensation program is the best job description and visa verse. Savvy companies understand this and recognize that developing a sound program that motivates an employee to do what is in their best interest to do is one of the major reasons why large companies get bigger. And it might be a reason why small companies stay that way – small. They may not fully grasp the “how” and the “why.”

Unlike flowers returning in the springtime, conferences and conventions have been few and far between over the past 3-4 years.

The 9/11 event literally stopped a large number of conferences all at once. I, personally, attended a convention in Orlando, FL two weeks after 9/11. The expo halls were empty except for sales & junior management personnel “manning” the booth. Even more interesting, you could have rolled a bowling ball down the middle aisle of the expo and not hit a single attendee. The only people there were exhibitors. Remember those days?

Y2012 looks like a real winner for business that can break the RECESSION MINDSET! What do I mean by Recession Mindset? I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”. The result? A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.

One of the first things that sales and company executives ask us when we meet them is; “We need to grow our sales, what can you do for us?” To that we always respond, “If you’d share with us some of the processes that you have in place now for the sales team to follow – we can then take a look at them and see if there might be a way that we can help.”

Is it time to build a Marketing Machine? Let’s examine the benefits. And Assemble The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine. A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning & Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.