Is it time to build a Marketing Machine? Let’s examine the benefits. And Assemble The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need a Marketing Machine. A Marketing Machine combines the strengths of marketing and sales to create a powerful business development system – a combination of technology aprocess! Strategic Planning & Implementat-ion Associates builds Marketing Machines using a combination of software and eMarketing system.

Keeping existing customers happy and finding new ones has always been difficult. Today the marketplace is seeing more aggressive competitors, often “ridiculous” pricing and deteriorating service levels as competitors reduce overhead by cutting staff. What do savvy business people do to replace customers who drop out and/or move to another competitor? Do they roll-over and pretend it’s not happening? Or, to put it another way, they’re asking themselves, “Do I wait for the economy to return to ‘normal’ or begin to be as aggressive as some of our competitors?”

Ever ask yourself where your company stands when it is compared by a prospective customer to others? Well it is more than likely that even your customers are asking these same questions. And if you’re not savvy to what they learn and how you compare against the competition, you are laying yourself “open” for lost business – or – worse, a compromised market position.

It’s a proven fact, today, that social media marketing has become one of the most important marketing tools influencing buying habits, company/brand visibility, and the size of the client/customer universe.

This news is NOT NEW! For larger companies, social media marketing has been aggressively pursued for years – ever since Twitter, Facebook, YouTube and LinkedIn came into being.

WHO IS EFFECTIVELY USING SOCIAL MEDIA AS A MARKETING TOOL?