Y2012 looks like a real winner for business that can break the RECESSION MINDSET! What do I mean by Recession Mindset? I refer to a pessimistic through process that suggests that the future is likely to be “more of the same” or “worse”. The result? A passive marketing/sales effort that relies on little, if any, change and a even more conservative willingness to invest in growth.
Failure to use ISO Certified advisory professionals can mean a serious reduction in your company’s competiveness – domestically and offshore
Effective April 1, 2010, all CMC’s (Certified Management Consultants) certified by the Institute of Management Consultants (Washington, DC) AND by the International Organization for Standardization (Geneva, Switzerland).
How might this impact a US company’s competitiveness.
Today US as well as foreign companies seeking business in the European Community (EC) are expected to be ISO certified. From ISO9000 to the broad spectrum of other Standardizations, the necessity for becoming “certified” becomes critical if(?) a company wishes to do business with any company that sells to European governments.
Why is it critical? The EC through the ISO has tried to standardize all company organizational, operational and professional standards so that they conform to the highest possible level of competency. They do not demand that companies adhere. NO – they make it almost impossible for companies “not to”!!!!!!
Valeska Toledo is the Principal and creative director at Savvy Concepts Advertising. A multicultural advertising and marketing agency focused on helping to bridge the communication gap, targeting primarily the Portuguese Speakers – the second most spoken language in the state of Massachusetts. Toledo has a strong art director background and experience working with the Latin American communities for the past 12 years. She's also fluent in three of the four Romance languages: Portuguese, Spanish and Italian.