Comparing the two positions will quickly point out that they are very different. Today’s savvy business executive recognizes that the traditional sales executives’ role of “recruiting, hiring, training and motivating” sales pros no longer is enough to keep the company growing and competitive. Elements of marketing are being added to the list of responsibilities. And [...]
Ever Wonder How You Can Maximize Your Trade Show ROI? Last week, Econsultancy.com posted a useful article on “10 Tips For Selecting the Right Industry Trade Show“—excellent tips if you’re attending as a consumer. But if you’re attending a trade show to promote your product or service and get new business, trade shows can be [...]
You want to build your business. And, yes, you want to reach more customers. So perhaps your business started a blog. Or maybe you’ve spent some money updating your website and distributing marketing materials. But guess what? You haven’t seen the return on your investment that you expected. What went wrong?
Inc.com posted a great story last week: How to Run a One-Person Business. The gist of it: Owning and operating a business with a team of one requires determination, discipline and fearlessness. But those three qualities can be difficult to muster when the only person you have to rely on is you. So how do you manage?
Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.