Whether you have a wonderful business idea – or – you are investigating business opportunities for yourself or a client, it is critical that you put each idea through a “reality check” – an analysis to determine if they are truly valid and worthy of further effort. All of your ideas must have a demonstrated need, ready market, and ability to provide a solid return on investment.

It never fails, whenever I drive around I find myself staring at some comical business name display. I won’t list any here but you know exactly what I mean. It amazes me that people really don’t think of how important a name really is to their business, it could make all the difference on how potential clients perceive you. “One chance to make a first impression” was never as true as in this case.

Before deciding on a name you should consider the following:
1- What kind of services/products are you providing?
2- Who are you trying to reach?
3- What is your message?
4- What are the names (competitors) that are out there already?
5-What kind of name will it be? Practical, Imaginative, Descriptive, Acronym, Expressive/Emotional?