Be honest! Some things never change. A website’s success is all about answering that famous question: What’s in it for me?
In order to capture someone’s attention (and keep it) you have to offer them something they want today!!! And they must feel enough urgency to act on it today.
Ever ask yourself where your company stands when it is compared by a prospective customer to others? Well it is more than likely that even your customers are asking these same questions.
Craig holds an MBA from the University of California (Berkeley) and has been awarded the coveted CMC Certificate by the Institute of Management Consultants - Washington, DC. Stimmel's clients include AMOCO Oil, Staples, John Heath & Co Ltd (UK), Beautone (Taiwan), Hunt Mfg, Avery-Dennison, Steelcase, The Hon Company and many others. Craig is a nationally published author of articles covering both distribution and service business development issues as well as being a featured speaker at trade events and conventions.