One man’s trash is another man’s treasure – what you get out of a Convention or Conference depends on what you actually do with all of that training and the info in that ‘wonderful plastic bag’

Which came first – the chicken or the egg? Or to put another way, what does chickens and eggs have to do with business development and building a successful business? A lot – an awful lot!!!!!!!

Why Would I Want To Say In Touch With My Customers
They’ll Keep Coming Back – Right?

Business people sometimes swear that it really doesn’t make any difference. Yet, over my 35 year career as a professional adviser, I have heard this comment from at least 90% of the businessmen/women I meet. Is their reality accurate? From what the experts suggest, it isn’t. Knowing the right answer to that question makes a BIG DIFFERENCE to a company’s ability to grow and prosper!

The market – both consumers and the business community receive a large number of emails together with direct mail letters/catalogs – all focused on convincing them that another vendor can serve them better – offering faster service, a larger spectrum of products/services or more attractive pricing and more. Today’s savvy competitor is out there communicating with your customer. Whether he/she elects to listen and buy depends entirely on how effective you are in convincing them to stay with you.

You could be the best financial planner out there – the answer to someone’s prayers by “running the numbers” and showing them how to invest more for their child’s education. You could be the smartest realtor and be able to help people through a difficult time in their lives – like purchasing a new home and selling the old one for example. However, if you’re perceived as just another salesperson, any future client won’t pay much attention to you – not good – to say the least.

More »