How To Get Results From A Website: A Story of a Plan That Works

The Webmaster just told me someone just purchased one of our products online and also downloaded a complimentary white paper. This is great news and a nice first step, but the real marketing starts now! Last month I talked about the importance of having a website that sells and does not just provide information. A significant factor of having a website that sells is the ability to properly and effectively create and manage relevant Auto-responders to go along with your website.

The technical definition of an auto-responder is an automatically generated email message sent to a specific email address at preset time. The concept is simple… if you present your message multiple times in front of an active web customer/prospect or partner then eventually they will take more action which could result in additional sales, website activity and or eNewsletter registration to name a few.